Tag Archives: Editor

Fantastic Meeting with Rem Koolhaas @ Taschen

Last tuesday @ Taschen Bruxelles : 

Rem Koolhaas was signing copies of “Project Japan, Metabolism Talks…” written with Hans Ulrich Obrist (between 2005 and 2011) and edited by Kayoko Ota. The Dutch famous architecte who’s won several international awards including the Pritzker Architecture Prize in 2000, came with James Westcott. He contributes to the book as a writer (picture 5) and will participate to this improbable interview!

Among many emblematic works of Rem Koolhaas, the headquaters of CCTV in Beijing and Casa da Musica in Porto, which is my favourite!  A crazy shaped building with perspectives of German Expressionnist movies : “with a low floor space and less impact on the environment” (Rem Koolhaas). I really enjoyed discovering each spaces, going from one surprise to the next. Like a succession of decors both playful, aesthetical, convenient and unconventional.

No surprise : Rem Koolhaas studied scriptwriting before studying architecture. He wrote an unproduced script for Russ Meyer, the filmmaker of “Faster Pussycat Kill Kill” (the master of  B- movies is today a cult director)! In 1975, Rem Koolhaas founded OMA together with Elia and Zoe Zenghelis and Madelon Vriesendorp. Then he had a student called Zaha Hadid… Quiet on the set!

– Why a book about the Japanese architecture?

Rem Koolhaas answers in French :

Today there is no more Dutch, or French or American architecture. Except in Japan, there’s always been a Japanese architecture. It is the last nation with an influent architecture. The Japanese architects have a more sophisticated link to the past. Which is both a weight and a gift.

– What is the Japanese movement Metabolism?

–  For Metabolism, the architecture is a phenomenon almost organic, constantly changing. In 1960, there was an optimism about the role of technology. Those architects created an architectural vocabulary. In the book, the interviews review all context of this Japanese architectural movement and the role of the Japanese  bureaucracy at the launch of this movement. It’s really a human book. We interviewed the surviving members of Metabolism, together with their mentors, collaborators, rivals, critics, protégés,  the architects widows and families.

– Is the book a task of remembrance?

– Yes, it’s about transmission. It is a cultural document representing a moment before the market be the dominent force.

Rem Koolhaas shows me the book spine, with a multicoloured stripe design. Each one of these colours corresponds to one complete section of the book. Really helpful – I was about to write “to navigate”! lol!

– Today  architect has to be more than an architect?

– Architect has always had to be more than architect. Architect-businessman, or architecte-sociologist, or architect-writer…

MANY THANKS TO Rem Koolhaas, James Westcott and Taschen.

Related posts :  

   

 

INTERVIEWS  

IDEAT, Paris: Meeting Laurent Blanc

IDEAT

IDEAT means Idea, Design, Escape, Architecture and Trend. Paris Bastille, I have a meeting with Laurent Blanc, the chief editor of IDEAT, the  lifestyle magazine’s reference in France. Laurent shows me his new office, a white huge space with many architecture and design books, contemporary art and paintings and refine furnitures.  The former Advertising Manager of Renault seems to be an demanding collector too. 

What do you think about the last Maison et Objet fair (from September the 9th to 13th)? The January fair is always better. It missed Cinna, Roche Bobois… The outdoor was really interesting. Today outdoor makes work the big names of design. 

When did IDEAT start? We created IDEAT 11 years ago, with my spouse, a deco stylist. First we wanted to create a  concept store in 1500 meters squares space. When we checked prices of rentals, we could only afford 50 meters squares (smile). So we decided to created a magazine, it was a way to show what we really enjoyed. We were the French first lifestyle magazine, when all the press was focussing in the “art de vivre à la française” (the French art way of living), like for exemple Côté Sud. It was during the Internet blast, when the experts diagnosed no future for paper magazines (smile)The magazine lived sparely during 3-4 years, we could be payed. In 2003, when Roularta invested in IDEAT, it’s helped us. We are partners 50/50. Four years ago, we were considered like the Habitat of the lifestyle press. We decided to become a luxury magazine.

The Good Life

Since then has IDEAT been a success story?  Since 2006, IDEAT is the stronger increase sell of decoration magazines in France (80.000 copies). Next year, we will launch an Italian IDEAT. And we also work on the project of the online IDEAT concept store. 

Has your look changed? Yes of course, our look was sharpen by travels and by meetings with designers… like Starck, Wanders, Jean-Marie Massaud… We have developed a sense of the aesthetic we relay in the magazine. Le title has changed, it’s a storm: now French people are enjoying design. And IDEAT is a reference the main-stream press.

What are your next topics? Each 3 issues, there is an issue dedicated to a strong theme: 100% of the pagination for one topic. The first topic we realized was Philippe Starck. He created twenty pages in the magazine. We sold 150.000 copies of this issue. 

And what about this new men’s magazine that issues tomorrow? Laurent turns on his Ipad to show me the lay out of THE GOOD LIFE. It’s a quarterly of 350 pages (including 100 ads pages). We gonna do the opposite than news magazines. We are making an hybrid magazine, nothing to do with the other titles in the French press… There are articles of the global economic culture. Between the recurring sections, one shows people (no celebs, spotmen and potilitics) that move the world forward in a positive way. There will be 30 pages of fashion. Here we fight for the curiosity of modernity.

A guaranteed success ? People have to like it or not. I will worry more and more till October 19 (the launch of the magazine)!

Don’t worry Laurent, we know it’s gonna a big hit! Many thanks! 

www.ideat.fr  &  www.thegoodlife.fr 

Related posts : INTERVIEWS

 

ELLE Belgique: Meeting Bea Ercolini

Brussels, Tour et Taxis, the Spullhenulp fashion show is ending. The retro smart silhouette of Bea Ercolini, the ELLE Belgique / ELLE België director, lights a cigarillo. Few blur pictures in the 40’s vintage spirit. We  quickly organize a cosy corner between the backstage’s back and forth. 

– It’s the eighteenth edition of the Spullhenulp fashion show and the first time I come. The set is magnificent Great casting and fantastic designs, but we can’t see well the clothes. They did a great job, I’ve really enjoyed the African fabrics clothes, with printed leggings. I know 40% of the fashion designers of this event : I love Conni Kaminski, Cathy Pill, Véronique Branquinho… The only problem: the hall is huge.

– So what do you think of the last fashion shows (Spring-Sum 2011)?

It might look like the crisis ends: many parties, champagne and colours. And the “mamie boom” (granny boom), with the come back of Ines de la Fressange, Marie-Sophie, Stella Tennant. The fifties years old  woman. The average buyer of a Chanel suit isn’t fifteen years old! Thanks my century!  

Bea Ercolini smokes and smiles: 

– I’ve noticed during the Paris shows the second « tribe » was the Belgians. Many Belgian  fashion designers and organizers of the fashion shows, like Etienne Russo in charge of  Chanel, Hermès, Margiela shows… I love Véronique Leroy, she is respectful and humble. Jean-Paul Lespagnard. It’s not normal: too much Begian work in fashion!

– How do you explain this?

– Less money, so more resourceful. And here in Belgium, schools are public and almost free, with a high level, like La Cambre in  Brussels. 

– Is there any Brussels specificity?

– Brussels is a bit the New York of Europe. Brussels has developped a tolerance culture, it’s a place for creation. Brussels is also a rich city, where you can find lots of  garage sales and seconde hand things (with good quality and cheap prices), like at the Spullhenulp shop. Conversely the vintage of famous brands in Paris is too expensive.  

– What do you think of the Fashion-Design-Art Contemporary “melting pot”? 

– A marketing purpose. From the survey of my colleagues of the Brit ELLE, 68% of the ELLE readers interested in fashion, spend time in Art Contemporary fairs, FIAC etc… In Belgium, students in design, fashion and art go to the same schools.

– ELLE Belgique as a fashion magazine… 

– No, not a fashion magazine, a feminine magazine! 

– I finish: what do you think of the “blogs phenomenon”? 

I’ve started the ELLE Belgique blog four years ago. Next january, I will be in charge of the contents of the ELLE Belgique website and blog. This website will become a feminine daily, with more balance between the different sections, presenting all the Belgian news. I am delighted to change for daily journalism. The paper magazine will be the Haute Couture of the press: a very expensive window, but essential to keep a strong image. The paper magazine will yield less and less. Today, I overdo to read magazines, while I can spend on Internet hours. And I’m very surprised of the success of magazines like Envy, Grazzia, Be… my forteen years old daughter reads . I thought it was over. But for her generation, they trust more the news in a magazine than in the net. 

Thanks Béa Ercolini.   

Related posts : 

Rencontre avec Jean-Paul Knott, créateur globe-trotteur  

   

INTERVIEWS