I’ve really liked Paul Smith Story 

The last perfume for men of the fashion designer Paul Smith, I’m a huge fan. First the original minimalist packaging brings us to a world : a white box to open like a book with a first black page.

I take of the refined rectangular bottle, really nice to keep in hands, transparency game, light tinted fragrance. Modern. The bottle looks like a paperback or small note book where the fragrance is the thread and the skin, the imaginative world. Exciting metaphor.

I smell. First the scent is really strong and masculine, then slowly melts in the skin like ice leaving a discrete, but heady presence. Smart. A fragrance for a confident gentleman who prefers seducing in a discrete way than a provocative away. An eau de toilette that finishes a silhouette, participating in the daily appearance, without being in the limelight.

Over the day, the smell on skin becomes absolutely irresistible. Gentlemen, for the most addictive of you, there are also the all over Shampoo, after-save Lotion and after-shave balm. By the way, don’t forget the suit and the casual attitude for a perfect Paul Smith finish!

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Shop the Paul Smith fragrances for men (click on the pictures below for more details)