Category Archives: Arts

Van Cleef & Arpels: New collection of Haute Joaillerie

I am not the kind of blasée, but that’s true, I am not often nicely surprised by viral communication. And I’ve really enjoyed the last videos of Maison Van Cleef & Arpels, presenting the sources of inspiration of its Haute Joaillerie’s new collection. Nothing avant-gardist : only interesting cultural content, shown in a very formal way. Less is more. Those short videos about legendary bals offer lovely moments of history : like the story of Winter Palace bal (Saint-Petesbourg, February 11th 1903), told by Vincent Meylan, Historian of Jewellery. Click on the pictures to discover the videos.

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TRENDS

Van Cleef & Arpels: Nouvelle collection de Haute Joaillerie

Loin de jouer les blasée, je suis rarement interpellée en matière de communication virale. Mais je dois avouer que j’ai aimé les dernières capsules vidéo de la Maison Van Cleef & Arpels pour présenter les sources d’inspirations de sa nouvelle collection de Haute Joaillerie. Rien de révolutionnaire : “juste” du contenu, culturel et  intéressant, présenté de manière classique. Rien ne vaut la simplicité. De courts formats autour de l’univers de bals prestigieux, offrant de jolis moments d’histoire, comme le bal du Palais d’Hiver (Saint-Petesbourg, le 11 février 1903), raconté par Vincent Meylan, historien de la joaillerie. Cliquez sur l’image pour découvrir les capsules.

Autres articles :

Bijoux: séléction Printemps-Eté 2009   

Van Cleef & Arpels: Féerie, le parfum   

TRENDS

Meeting Gilbert & George in BOZAR Brussels

Bubbling Meeting With Gilbert & George

The two blockbusters of contemporary art exhit in BOZAR museum, “Jack Freak Pictures”. BOZAR is defenetely a hotspot for astute exhibitions. I’m late as usual. In the big hall, journalists watch the pictures. Paul Dujardin, the museum director, anwsers a TV. And Gilbert & George? Sat on a bench in the middle of the big hall. The impassive duet chats with journalists. I quickly review the pictures and head for the phlegmatic gentlemen and invite them to strike the pose in front one of their work of art. Then…

– Today contemporary art? Everybody loves contemporary art …   

G & G: Yes, even in hairdressing salon, you find « contemporary art »! We’re not following the contemporary art. We are not a part of any movement. We are an artist. Two people, one artist.   

– How does it work? I mean the creative process?        

G & G: It’s a magical system (smiles). Schizophrenic. To be an artist, you need to believe you are an artist. You need confidence.

– Provocation?

G & G: Yes, without provocation, art is totally boring. Mais il faut aussi que l’œuvre soit accessible.  

– What does it mean for you being a successfull artist? Congratulation for lasting all those years, usually after being famous people split?     

G & G (surprised): No no we are an artist. We don’t need things. We take our breakfast in the cheapest place in the world (smiles) and spend most of the time in the atelier.    

– Do you consider yourselves as a Brit artist?      

G & G: No! George is British. Gilbert is from the Dolomiti. Do you know Spiterfield? We live there, people came from all over the world. Many different nationalities.

– Inspiration?

G & G: Close your eyes, look Inside.

Thank you Gilbert & George! And the approachable aristocratic duet has already gone answering new journalists in other halls. The first hall is empty now and I can dicover the exhibition alone. GO TO BOZAR AND ENJOY! For all informations about the exhibition, click here.

Related posts :  INTERVIEWS & CULTURE